Marketing

Successful websites are well advertised

Marketing your website must achieve two goals; attract visitors to your website, and turn them into customers.  There are several techniques that achieve these goals.

It starts with web design.  Web authoring techniques must create good-looking presentations that are search engine friendly, as well as sell your product or service.  This folding together of knowledge, skill and technology, requires more planning and design time than people usually expect, but produces good results.  Search engine optimization during construction and search engine submission after construction prepares the website for the internet, but marketing goes well beyond a well designed website.

Marketing a website is like marketing anything else.  It requires advertising and promotion using; on-line indexes, Internet advertising, local advertising, magazines, television and more.  There are companies that deal exclusively with website marketing.

If you don’t advertise your website, who will know it’s there?

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